Mail-outs: A mail-out consists of sending out an email to thousands of recipients in the field of interest. We contribute the email addresses based on the keywords you provide. We can also use email lists provided by our clients.

Email Campaigns: Campaigns can include a single mail-out, multiple mail-outs or revolving mail-outs. For example, announcing the publishing of a book might require only one mail-out. On the other hand, a congress campaign needs 3-4 mail-outs spaced over a year. Webinar campaigns also require multiple mail-outs but spaced over a period of weeks rather than months. Finally, the promotion of scientific journals requires revolving campaigns, with emails going out every few months.

The email, which is discussed in detail below, has a link to a target web page where the recipient can find more information on the topic of the email, or the actual material, such as an Open Access book or article, a survey, etc.

The target page is external to our system. It may be an article's page in Pubmed®, the web site of a congress, a journal's site, a page announcing a book or even a video in YouTube®. No matter where the page is, our system figures out who, when and from where was the link accessed. Part of this information is provided to the client in a report describing:

• The total number of emails sent out.
• The number of unique email addresses used throughout the campaign.
• The number of emails opened by the recipients (this is usually largely underestimated due to recipients email program settings).
• The number of recipients who clicked the link in the email to view the target page.
• An Excel® file with the first name, last name and the institution name, when available, of the recipients who visited the target page.

Pricing: Whereas our cost per email is the same regardless of the type of client, our cost of acquiring clients varies from one case to another. For example, securing a client for promoting a congress is more expensive than doing a campaign for a publisher for whom we work regularly. In addition, we subsidize individual authors wanting to disseminate their scientific contributions, and theses circulation in particular. Also, some campaigns may involve specific requirements that might have an impact in their cost.

Thus, rather than listing prices, we prefer to first understand our clients' needs and then provide a quote. It should be noted, however, that the cost of an effective campaign may be as low as a few hundred United States Dollars.

We offer substantial discounts to Clients in research4life.org listed countries as well as for theses dissemination campaigns.

Whether a campaign is designed to circulate an article within the scientific community, to invite scientists to a congress or to promote a book or a journal, the general process is the same: You provide us with the keywords that better define the campaign topic, the text of the email to be circulated and a link to the target web page you wish the recipient to visit. We then send you a quote for the campaign we believe best serves your purposes (that might include email text editing costs). Once you accept and make the corresponding payment, we start the campaign. Two to three weeks after the last mailing, we provide you with a report detailing the campaign impact (see below).

Number of mail-outs: A campaign may consist of only one mail-out or multiple mail-outs. The old maxim for oral presentations applies here: "Tell them what you are going to tell them, tell it to them and then tell them what you just told them". Two or three mail-outs work better than one.

Multiple mail-out campaigns use the same message and the same list of recipients, with the exception of the email addresses that are no longer valid or those in which the recipient opted out from receiving further mails.

Mail-out size: Depending on the keywords, a campaign may include a rather large number of recipients (>200,000). Since the price includes a constant setup cost and a cost per email, we let you choose the final number of emails in ~50,000 tranches (up to 50,000, 100,000, 150,000, etc). We have a tool to estimate the number of emails for a set of keywords.

Email Design: The success of an email campaign relies mostly on getting the recipients to read the email. Thus, the email must first get to the inbox avoiding the spam filters. In a second stage, the Subject and the first line of the email must attract the attention of the recipient to entice him or her to open it. We help you design our emails to addresses both issues in both the subject and the message itself:

Subject: To personalize the emails in a way that prompts the recipients to read them, we either include their name or the title of a paper that they have recently published.

Message: The body of the message can also be personalized (which is recommended) by including the name of the recipient. In the above example, the email could start with Dear Dr. Smith: ... etc.

We highly recommend that the message text be written in a personal way, from one scientist to another. We also recommend that you use a subtle and unassuming way of introducing your article to the recipients. Here is an example of an article awareness campaign directed to scientists:

Dear Dr. Smith: I am writing to you in reference to your paper on Albumin receptors appearing in Advanced Oncology, Vol 1, No 1 (2017), in which you provided this email address to contact you.

Our team has found some results that you might find of interest, which we published in the article entitled: Increased albumin receptors in the serum of patients with liver cancer.^§

Please click on the above link to read the paper. We would appreciate any comments you might wish to share with us.

Looking forward to hearing from you, I remain sincerely yours,

Dr. Robert Martin. Department of Immunology, Cancer Research Centre, 555 Arches Rd. Southampton, South Africa, 4567.

Please note:

1. The message is not only personalized by using the last name of the recipient, but also, the reference corresponds to the recipient's paper mentioned in the Subject.
2. The text makes reference to the recipient sharing his/her email address (...in which you provided this email address to contact you), which helps preventing complaints since the address was made public by the recipient.
3. The link (in red) should point to a location where the recipient can find the article being promoted (e.g. Pubmed®). If legally possible, the link should point to a full-text version of the paper. (NOTE: Mailer Ltd. assumes no responsibility for copyright infringement).
4. Your name and physical address must always be included, as required by regulations (a P.O. Box address is also valid).
5. Any replies from the email recipients land in our server and are then forwarded to the email address you provided.
   
   NOTE: The recipients' emails that we forward to you have a From address (ours) and a different Reply address (the recipient's), so that when you click Reply, your message goes directly to the recipient and not to us. Some email filtering algorithms consider the Reply and From addresses as suspicious of spam. Thus, check your spam folder and mark them as not-spam for future reference.
   
   

Footer: The footer always includes:

1. A legal notice stating that the email is a commercial notice or advertisement, as required by regulations (for more information visit: CAN-SPAM).
2. A link to unsubscribe from the list of recipients as required by regulations.
3. A picture of the sender (JPG format is ideal, but other formats are also acceptable). We can only track if an email is opened using an image and when a browser has "picture display" disabled, the only way to do the tracking is by getting the recipient to click on a link to the image. Most recipients want to know how the sender looks like and therefore they open the link.
   Here is an example of how the footer should look like:

This is a commercial notice.

To unsubscribe from this emailing campaign please click here.

The complete email should look as follows:

Subject: "Albumin receptors expressed by fetal and malignant hepatocytes." ^§

Dear Dr. Smith: I am writing to you in reference to your paper on Albumin receptors appearing in Advanced Oncology, Vol 1, No 1 (2017), in which you provided this email address to contact you.

Our team has found some results that you might find of interest, which we published in the article entitled: Increased albumin receptors in the serum of patients with liver cancer.^§

Please click on the above link to read the paper. We would appreciate any comments you might wish to share with us.

Looking forward to hearing from you, I remain sincerely yours,

Dr. Robert Martin. Department of Immunology, Cancer Research Centre, 555 Arches Rd. Southampton, South Africa, 4567 ^§.

This is a commercial notice.

To unsubscribe from this emailing campaign please click here.

^§ The examples provided herein are fictitious.

To make sure your email will not be ranked as spam by the recipient's email provider, you can evaluate it with an online testing tool such as the ones listed in our TOOLS menu. The score of the above mail was 8.7/10 when sent from a public email system such as Hotmail®.

We can edit your email to improve the abovementioned score as well as to enhance the English at an additional cost to be determined on a case-by-case basis.

Within 14-21 days of the last mail-out in a campaign, we send you a report including the following information:

1. Total number of emails sent throughout the campaign. If the campaign includes more than one mail-out, this number will be the aggregate of all the emails sent (unique + repeats).
2. Number of unique recipients.
3. Number of emails opened by the recipients (this is usually largely underestimated due to recipients email program settings).
4. Number of recipients who clicked the link in the email to view the target page.
5. An Excel® file with the first name, last name and the institution's name and address - if available - of those recipients who opened the target page.